Don’t you ever wish a random person would give you $1 million in cash?
Admit it, we all enjoy videos like those of ThatWasEpic or Mr. Beast where they give away expensive gifts and briefcases of cash to strangers as acts of kindness. Everybody loves it so much, that those two accounts alone have 118 million subscribers watching them be generous to others.
But why do we love those videos so much?
Well, the truth is that it restores our faith in humanity.
While money is often quoted as the root of all problems, there is a way to turn the story around and use money more meaningfully—for the sake of others and yourself.
Instead of buying yourself a new pair of shoes, why not use the money to pay for everybody else in line at Starbucks? And if you’re on the other side of the counter, why not convert some of your expenses to acts of generosity for your customers?
All of us have a role in creating the habit of purpose-driven spending—as a person and as a business. This kind of spending is the opposite of buyer’s remorse, where you spend meaningfully instead of haphazardly, for buyers’ delight.
Let’s talk about how giving without expecting anything in return multiplies happiness.